Jordyn Grzelewski of Tech Brew reports on GM’s use of AI to boost performance in its automobiles.
Every second counts on the racetrack.
That’s one reason General Motors is integrating artificial intelligence into just about every aspect of its motorsports division.
Tech Brew recently got a peek behind the scenes of where the machine learning magic happens: GM’s Charlotte Technical Center in North Carolina. Jonathan Bolenbaugh, manager of data and analytics for GM Motorsports, gave us a virtual tour and explained how AI is changing the way the organization races.
It “took a leap of faith when we started the team,” he said. “Like, ‘Hey, we’re gonna use AI to change racing.’ And then people are like, ‘Why would we do that?’ Well, because it’s cool and it’s fun and I like winning races.”
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